If you're a lawyer who wants better results with legal marketing but
you feel like you have just been throwing time and money out the
window, then you need our proven guide, "7 Essential Legal PPC Tips."
There is so much noise in the market these days that it can be hard
to know what tools to use and who to listen to.
Our 7 Tips guide walks you through the most effective strategies
that have driven REAL RESULTS FOR OUR CLIENTS.
Why is that in caps? Because this is exactly what we do for everyone
that work with us. These are the strategies that our legal marketing
experts actually use to help grow our clients' law firm businesses.
“Working with GNGF has been a great experience for Horwitz & Horwitz,
LLC. They really care about our business and helping to make it successful.
They are well-versed in all the latest technological developments
in the industry and give good, solid, cost-effective advice to their
clients. They are very responsive to our questions. They are honest
and fair in their approach to increasing our web presence. We have
worked with GNGF for the past 4.5 years and intend to continue our
relationship indefinitely. We had a bad experience with a marketing
agency in the past, so we really appreciate the honesty and integrity
of GNGF.”
—John Horwitz
Horwitz & Horwitz, LLC
How you initially setup your campaign has a long-term effect on your paid advertising success. Make sure your campaign is structured to follow our best practices or you could be wasting a lot of money and hurting your campaigns' quality score. If you aren't sure what quality score is and why it is one of the most important metrics in AdWords then get this guide now!
There are different ways to tell Google how you want to bid on keywords. If you aren't using the right approach, you could be wasting impressions on searches that have nothing to do with someone needing a lawyer. This guide explains why branded keywords, modified broad match keywords, and negative keywords can have a direct impact on your ROI.
If you don't know what metrics matter, how do you appropriately monitor your paid advertising campaign, week to week and month to month? This guide will help you start estimating your ROI as you set up the right tracking to quickly monitor and test ads.
How do you keep people from two states away looking for a local lawyer
in their your town from seeing your ad without missing out on the
person who may be traveling and searching for a lawyer in your neighborhood?
What is a good target for click-through-rate and conversion rates?
Should you use the new Google artificial intelligence features?
All of this and more are in this comprehensive guide broken down
to 7 easy to understand tips.
STOP
giving money to Google with no measurable return.
START
investing in AdWords the GNGF way.
“Prior to finding Get Noticed Get Found (GNGF) we had an agency that
cared only about the bottom line and not about their customers. Switching
over to GNGF was the best thing we could have ever done for our criminal
law practice. They make you feel like you are a member of their family
with their individualized attention that they give you. Since we
started using them 5 years ago, our online presence has grown and
well surpassed our expectations. If you are looking for a company
to increase your online presence and help build your business, contact
GNGF today!!!”
—Phillip Greenberg
Greenberg & Greenberg
Google makes about $9 billion a month on its advertising platform.
You know that they aren't hurting for money right now. Then why do
you keep giving them extra money each month when it is not providing
real value to your law firm?
Over the past 7 years we have audited dozens and dozens of Google
AdWord campaigns for law firms across the country. We have also taken
over paid advertising campaigns from many law firms that were being
managed by internal staff or managed by an outsourced agency. Over
and over we have seen basic mistakes that led to the law firm wasting
hundreds, thousands, and even tens of thousands of their marketing
dollars each month.
Don't get me wrong here, we feel that Google AdWords is a great marketing
channel to help grow your law firm. It is just that Google makes
it easy to get started with advertising on AdWords, but does not
do most of the monthly optimization maintenance work for you. This
leads to a lot of wasted money when you don't have the experience
or aren't provided the education of what works on PPC for law firms.
For example, after an audit, we were able to use our experience and
save one client over $10,000 per month (almost a third of what they
were spending) on their AdWords campaign without sacrificing any
results. That is over $120,000 a year of marketing budget that they
were handing to Google that could have been put back in their pocket.
What would you do if you uncovered $120,000 a year in your marketing
budget?
This means that Google requires that we manage a set amount of media
spend across our clients per quarter and that we keep our team certified
(through testing) on the latest and greatest Google Ad platforms
each year.
What this means for you is that we have experience managing
real campaigns for a lot of law firms across the country. We also
get training and access to beta features before they are fully rolled
out to all AdWords users. We have been able to test what features
work best for law firms before they are even available to the general
public.
"Things are going great since we have been working with GNGF. About
half of our internet leads are becoming clients and we are now able
to turn down more bad cases. We are getting multiple good cases per
week off of our Google leads. The good problem we have is that we
are becoming full caseload-wise and are now recruiting new attorneys.
We highly recommend GNGF to anyone (except our competitors)."
—David J. Crouse
Crouse Law Group
GNGF (Get Noticed Get Found) is a full-service marketing agency that serves only lawyers and law firms. Our team is recognized as leading authorities on law firm marketing strategy, search marketing, website design, paid traffic, and more.
“GNGF has proven to me why they are leaders in their field. The marketing work done by the GNGF team goes far beyond successful rankings and a website we can take pride in…At GNGF, I am treated with personal attention. Of course, the new business gained from our web efforts is nice too.”
— Morris Lilienthal, Esq.
Martinson & Beason, P.C.