If you're a lawyer who wants better results with your legal marketing
but you sometimes feel like you have just been throwing time and
money out the window, then you need our proven guide, "Know Your
Legal Marketing ROI"
There is so much noise in the market these days that it can be hard to know which of your marketing investments are truly helping your law firm grow.
Unfortunately, we have seen many law firms (and even agencies) use the wrong metrics to measure and validate their marketing campaigns.
Our ROI Guide walks you through the most common mistakes we see—don't ever let someone get away with funny math claims again.
This guide covers the basics of Return on Investment and then expands into ROI specific to Legal Marketing.
These are the methods that our legal marketing experts actually use to help measure, track, and grow our clients' law firm businesses.
“Working with GNGF has been a great experience for Horwitz & Horwitz,
LLC. They really care about our business and helping to make it successful.
They are well-versed in all the latest technological developments
in the industry and give good, solid, cost-effective advice to their
clients. They are very responsive to our questions. They are honest
and fair in their approach to increasing our web presence. We have
worked with GNGF for the past 4.5 years and intend to continue our
relationship indefinitely. We had a bad experience with a marketing
agency in the past, so we really appreciate the honesty and integrity
Horwitz & Horwitz, LLC
Many lawyers say they are embarrassed that they don't exactly know how to properly measure the return on their marketing investments. You should not be. Most lawyers did not go to school to learn financial ratios, you went to school to be an amazing lawyer. Let us help you understand the basics of ROI - get the guide now!
Most marketing can be put into two big categories, brand awareness marketing or client acquisition marketing. This guide goes over why you should have both in your marketing mix and our rules of thumb for how to invest your marketing dollars appropriately.
Many law firms work with a client numerous times over the years. Therefore, the profit from a new client should be separated into two parts: the initial short-term profit and the lifetime profit from that new client. This guide shows you how to do that right.
- What key metrics help drive your return on investment?
- How do you properly track those?
- How many qualified leads do you need per month to reach your growth goals?
These questions and more are answered in the bonus section of the guide
All of this and more are in this comprehensive guide broken down
into easy to understand tips.
STOP investing your hard earned money on the wrong campaigns.
START investing in campaigns that actually help your law firm GROW.
“Prior to finding Get Noticed Get Found (GNGF) we had an agency that
cared only about the bottom line and not about their customers. Switching
over to GNGF was the best thing we could have ever done for our criminal
law practice. They make you feel like you are a member of their family
with their individualized attention that they give you. Since we
started using them 5 years ago, our online presence has grown and
well surpassed our expectations. If you are looking for a company
to increase your online presence and help build your business, contact
Greenberg & Greenberg
As a legal professional, we know that your time is extremely limited.
Furthermore, as a business owner, in order to grow, you know that
you need to invest in marketing. Because of this limited time, we
find many attorneys have not stepped back to investigate and compare
what marketing channels are driving their business.
Unfortunately, too many law firms have not even implemented the correct measurement to be able to track the metrics that go into their ROI calculation. They are unable to compare their marketing investments. With no measurements in place, these lawyers are essentially gambling with their marketing dollars with no indication of when their lucky streak is beginning to end.
Don't just roll the dice, take a few minutes to download and read over this guide to make sure you are able to use data and measurement to drive your marketing decisions.
We had a client that was spending thousands of dollars a month on Facebook Ads, they were told that it was driving a lot of traffic to their website and thought they had made a great investment. After working with us to put the appropriate tracking and measurement in place they were awestruck at the data. It turned out that while it was driving a lot of traffic to the website, it wasn't driving many real leads or any new clients. Their Facebook campaign had a negative ROI. They were able to shift this budget into the better performing marketing campaigns and quickly saw their clients and revenues increase.
This is not to say that we think Facebook Ads don't work, we have seen lawyers be successful with Facebook. But for this client, in their market, in their practice areas, it wasn't working compared to their other campaigns. But, for over a year, they did not know that and wasted over $30,000 of their hard-earned marketing investment.
DO YOU KNOW WHICH OF YOUR CAMPAIGNS ARE PERFORMING THE BEST?
"Things are going great since we have been working with GNGF. About half of our internet leads are becoming clients and we are now able to turn down more bad cases. We are getting multiple good cases per week off of our Google leads. The good problem we have is that we are becoming full caseload-wise and are now recruiting new attorneys. We highly recommend GNGF to anyone (except our competitors)."
—David J. Crouse
Crouse Law Group
GNGF (Get Noticed Get Found) is a full-service marketing agency that serves only lawyers and law firms. Our team is recognized as leading authorities on law firm marketing strategy, search marketing, website design, paid traffic, and more.
“GNGF has proven to me why they are leaders in their field. The marketing work done by the GNGF team goes far beyond successful rankings and a website we can take pride in…At GNGF, I am treated with personal attention. Of course, the new business gained from our web efforts is nice too.”
— Morris Lilienthal, Esq.
Martinson & Beason, P.C.