From Surviving to Thriving:

Growth Levers for Law Firms

CLE / Webinar Series

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From Surviving

to THRIVING

Growth Levers for Law Firms

A new CLE and Webinar Series

Kicking off Spring 2021

U.S. productivity in the second and third quarters of 2020 rose 10.6 and 4.6 percent, respectively, marking the largest six-month productivity gain since 1965. It’s no coincidence that this surge occurred during the Coronavirus pandemic. Sudden workplace shifts, when forced upon the labor market, lock the lid on the pressure cooker, and innovations that would have taken years to implement when “time allowed,” suddenly take hold -- and to great effect. As it turns out, it wasn’t that hard to change, after all, was it?

Catapulted out of their offices and into their homes for remote work, attorneys have been forced to face-off with the “new normal” where marketing, intake, case management, billing, and other elements of their law practices don’t work like they once did. But for an underdog industry long seen as “behind the times,” lacking the technical prowess of other faster-moving sectors, Legal has displayed remarkable gusto and resilience.

In this session, 5 experts from leading legal technology, casework, and marketing solution providers will provide a rundown of the highest-impact changes attorneys can make in their firms right now to not just survive, but thrive. After all, resilience may be sufficient to sustain firms in the short run, but in the long run, substantial business growth -- best achieved through incremental, intentional changes -- is what’s truly desired.

Mark Homer | CEO, GNGF

(Get Noticed Get Found)

As founder and CEO of law firm marketing agency Get Noticed Get Found, Mark brings over twenty-five years of experience in marketing and technology to help lawyers grow their law firm business. He leads an amazing team that delivers effective results to clients with a focus on matching marketing strategies to a law firm’s business goals. Through his best-selling book, Online Law Practice Strategies, his speaking, active blog, and online videos, Mark’s goal is to help law firms of all sizes whether they are a client or not.

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AMY MANN | DIRECTOR OF COMMUNICATIONS, LAWPAY

Amy Mann is Director of Communications at LawPay and is passionate about sharing the possibilities of payment technology with law firms and other professionals services. She has experience working in the legal, financial services, and research/educational industries over the past decade. She lives in Austin, TX with her three dogs and an unknown number of foster dogs at any given time.

Maddy Martin | Head of Growth and Education, Smith.ai

Maddy Martin is the head of growth and education at Smith.ai, which provides integrated communication services for small businesses (primarily solo and small law firms), including their virtual receptionist & intake service, live website chat, and text answering. She has spent the last decade growing tech startups from New York to California, and has expertise in digital marketing, lead conversion, email marketing, social media, SEO, affiliates, and event marketing.

Kristin Tyler | Co-Founder, LAWCLERK

Kristin Tyler is Co-Founder of LAWCLERK and leads the marketing and business development efforts, with a focus on helping busy attorneys rethink their workflows. She is also a partner at the law firm of Garman Turner Gordon where she has practiced in trusts and estates for over 15 years. She has seen firsthand how LAWCLERK can help attorneys be more productive and profitable and is committed to demonstrating that being a lawyer doesn’t have to mean working insane hours and missing out on time doing the things you enjoy with the people you love. In addition to being a lawyer and entrepreneur, she is a proud mom and firm believer that the practice of law can be rewarding despite its daily demands

NEFRA MACDONALD | TEAM LEAD, AFFINITY PARTNERSHIPS MANAGER AT CLIO

Nefra MacDonald is a legal technology and wellness speaker who, as the team lead of Affinity Partnerships at Clio, works with bar associations and other legal organizations to help lawyers succeed in their practices. Having worked in legal for over a decade, Nefra understands the pain points that affect legal professionals, and she uses her experience to help lawyers streamline processes and run a better business. A graduate of the University of Miami, Nefra is passionate about bringing a practical lens to each one of her presentations, so each attendee leaves with a takeaway that can improve their day-to-day. She has been a speaker at the Clio Cloud Conference, ABA TECHSHOW, and at many other legal conferences across North America.